Dracakis Jewellers

Milestones Matter | A Quick History of Hearts On Fire

Milestones Matter | A Quick History of Hearts On Fire | Dracakis Jewellers
The beauty of a diamond is best unleashed through its cut. That's why we perfected ours. At Hearts On Fire, we source the most pristine diamonds on earth and cut them for extraordinary sparkle. The result? Rare, beautiful diamonds whose brilliance is matched only by the women who wear them.

About Hearts On Fire Diamonds

We hand select only high-quality, transparent, and knot-free natural diamond crystals. Diamonds that meet these rigorous standards are rare. So rare that only 1/10 of 1% of the world’s rough diamond crystals can become a Hearts On Fire diamond.  

Their Cut

A blend of art and science, the Hearts On Fire cut was designed to let in as much light as possible for an exceptional sparkle that’s impossible to miss. Our proprietary cutting formula highlights a diamond’s physical properties—like the way it reflects and refracts light—and emphasizes its inherent beauty with precise angles that show it off to its most magnificent effect.

Their Promise

Our diamonds are guaranteed conflict-free, from point of origin to final piece. We travel to the ends of the earth to find the most beautiful diamonds on the market, and we source them responsibly and ethically from South Africa, Botswana, Namibia, Angola, Russia, and Canada. Our diamonds are 100% in compliance with the Kimberley Process.

These are the key moments in the Hearts On Fire story.

Their goal? To continue to evolve- in our sourcing, cutting, and design processes, so we can keep bringing the world's most perfectly cut diamonds straight to you.


Hearts On Fire is founded by husband and wife team Glenn and Susan Rothman. Within the same year, the company quickly sells out of its first collection of loose diamonds.


After two years and thirty different models, the Dream square-cut diamond is perfected and patented, bringing the signature Hearts On Fire sparkle to a fancy-shaped diamond.


Hearts On Fire designs the $6.5 million Victoria's Secret Hearts Fantasy Bra.


The company establishes itself as a true global luxury brand, with a presence in 32 countries throughout North America, Asia, Europe, and Latin America.


The Architectural Collection is launched, featuring diamond jewelry inspired by famous structures all over the world. The collection is featured in a multi-page editorial in the October 2008 issue of Architectural Digest.Hearts On Fire creates a 3,300 diamond chandelier worth $10 million for the Architectural Digest Green Room, backstage at the Emmy Awards. The chandelier was created in honor of the Emmy's "diamond" anniversary- it's 60th.


Ilaria Lanzoni wins the Couture Design Award, an award recognizing impeccable design and craftsmanship at the annual Couture Show in Las Vegas.


Hearts On Fire’s perfectly cut diamonds get an imaginative new look in diamond engagement rings and endlessly stackable bands inspired by designer Hayley Paige’s whimsical, ethereal wedding dresses, as well as by her magnetic energy, contagious love of life, and relentless pursuit of her dreams.
The Hearts On Fire & Girls Inc. Collection launches. Designed in collaboration with four students from the local Girls Inc. chapter in Lynn, MA, this collection empowers girls to dream big and bold. A percentage of the proceeds from this collaboration was donated back to Girls Inc.
Dracakis Jewellers are proud partners of Hearts On Fire diamonds for more than 20 years - discover the jewels in store, or online here.