Dracakis Jewellers

Pomellato Jewellery | The History of an Italian Icon

Pomellato Jewellery | The History of an Italian Icon

Early Beginnings

Synonymous with creativity and colour, Pomellato was founded in Milan in 1967 by Pino Rabolini – the heir to his family’s goldsmith legacy. Introducing the prêt-à-porter philosophy to the traditionally conservative world of jewellery. Rabolini revolutionized women’s fashion choices while shaping Pomellato with a powerful, fashion-forward identity. Fifty years later, his jubilant, distinctive designs have grown to be revered both in Italy and across the international jewellery landscape.

Pomellato Style

Expressing an avant-garde, original approach, Pomellato’s sophisticated coloured stone combinations feature peculiar gem cuts and visionary designs. Impeccably crafted, Pomellato pieces have led the brand to embody a modern yet unconventional beauty, immediately recognizable per the Maison’s signature style.

Pomellato Today

Pomellato is currently recognized as the precursor of the New Precious: pioneer in the selection of coloured gems not used in classic jewellery and keeper of the strong Milanese goldsmithing tradition, it creates hand made collections using only ethically-mined gold in a continuous commitment to the theme of eco-sustainability and constant investment in the traceability of the stones and diamonds. At the same time, through the Pomellato Virtuosi program, in collaboration with a Milanese goldsmithing institute, the Maison undertakes to safeguard the highest level of craftsmanship.

Campaigns

Anti-conformist by nature, over the course of years Pomellato has always declared its identity through its advertising image: a kaleidoscope of independence, strength and inclusivity, with the woman and her personality at the centre. Historically, Pomellato has achieved its role as a trendsetter in this sector by crafting its campaigns through photographers of the caliber of Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, Jean-Baptiste Mondino, Mert & Marcus, Peter Lindbergh, Cass Bird and Gian Paolo Sgura.

Pomellato For Women

Women have been at the centre of the Pomellato universe since 1967. #PomellatoForWomen is a 360° communications platform launched to celebrate the 50th anniversary of the brand in 2017, promoting female empowerment and a message of inclusiveness and diversity. It also addresses themes of equality and female leadership, and a more authentic idea of beauty. From Jane Fonda to Cate Blanchett and Chiara Ferragni, women of strong character have lent their voices and visibility in support of #PomellatoForWomen, involving other women from various backgrounds, generations and nationalities in a view to mutual inspiration.

You can discover the glamorous jewellery of Pomellato in store at all Dracakis Jewellers boutiques, or shop online from anywhere in Australia, we ship securely anywhere in the country, with our compliments.

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